I’ve blogged a lot of building backlinks for SEO – here are a couple of other backlink posts you might find interesting:
- Importance of Getting Links To Your Website
- What Is Link Building?
- Backlink From Matthew Woodward (Mega SEO Superstar)
- How To Get Backlinks (x3 Methods)
In this post, I’ll be outlining 13 ways that you can enhance your backlinks for SEO.
Ask For Internal Linking To Your Guest Post
- 1 Ask For Internal Linking To Your Guest Post
- 2 Working On A Client’s (or Your Own) Content Without Collaboration
- 3 Before agreeing to work, check the keyword difficulty.
- 4 Don’t dismiss old-looking websites just on the basis of their appearance.
- 5 Don’t Just Concentrate On The Keyword; The Paragraphs That Surround It Must Be Relevant As Well.
- 6 Getting Caught Up In A Traffic Jam
- 7 Don’t be afraid to get a second link from the same website.
- 8 Don’t waste time snooping through your competitors’ link profiles.
- 9 Spending an Excessive Amount of Time Linking To Your Links
- 10 Before you break the rules, be sure you understand them.
- 11 Creating an Excessive Number of Links
- 12 Be Strategically Dynamic
When a webmaster publishes a new article or post on your behalf, they’ll normally go back and generate a couple of internal connections to the new post (to which you’ve secured a link).
If they can accomplish this with authoritative postings, your link will gain greater weight – or “link equity” as it is known.
However, a large number of them do not; in fact, they might not connect to the new post for whatever reason.
Instead, ask them to do it when you’re conversing with them and negotiating; it won’t cost you anything more and will instantly strengthen your bond.
Just make sure the content they’re linked from is relevant. If their website is large and has a lot of postings, it could be a good idea to choose one and ask them to connect to it inside.
Working On A Client’s (or Your Own) Content Without Collaboration
Again, you want the best for your client (or even for yourself), so collaborate with the customer’s website. If you’ve done some keyword research, they should ideally be targeting that term in content the same way you’re targeting it for linking. It’s quite effective, and they tend to bounce ideas off of one other. It’s possible they’re using the keyword in a product or service description, or they’re posting stuff on their blog. It makes no difference…just work together.
Using keywords for anchor text that aren’t targeted on the page at all will be far more difficult and time-consuming. It is possible, but it is more difficult.
Before agreeing to work, check the keyword difficulty.
If you’re only establishing links for yourself, you can generally skip this step… There are many link builders who will just agree and begin developing links. That’s a blunder. It’s difficult to go back to a customer and say no to a certain term. Especially if they are serious about ranking for it. When you look at the keyword difficulty, the age of the client’s website, and other factors, it’s clear that targeting a certain term isn’t going to deliver them the results they want. This is especially true if the customer is new to their industry or to SEO in general. Take the time to educate them and come up with a better angle of attack, which generally entails a long keyword that is easier to remember. If you do this, your relationship will be safe in the future.
Don’t dismiss old-looking websites just on the basis of their appearance.
It’s simple to accomplish. When a site appears to be a little outdated, it’s easy to dismiss it as “spammy”…but this isn’t always the case. Some of the most creative websites haven’t been updated in years. Despite this, they continue to attract a lot of traffic and produce excellent material. On the other hand, there are some very horrible websites out there that appear to be quite appealing. Don’t skip putting a link on a website simply because it appears to be outdated.
Don’t Just Concentrate On The Keyword; The Paragraphs That Surround It Must Be Relevant As Well.
Many folks will just include the keyword in their content and call it a day. You’re missing out on a tremendous chance to make the link more contextually relevant by doing so. It is not appropriate to include a promotional text surrounding the link. It shouldn’t recommend that you utilize the product or service you’re connecting to; instead, it should focus on providing the reader with relevant and timely information that you believe they’ll find helpful. When Google indexes your website, this provides them with extra information. Just make sure the material you’re connecting to is relevant to the service/product/website you’re promoting. It’s a strong and simple approach to increasing the weight of your connection.
Getting Caught Up In A Traffic Jam
Everyone knows or should know, that DA/DR/website authority, and similar metrics, are vanity metrics, and you shouldn’t seek connections from sites solely based on them. As a result, most individuals will focus on traffic instead. Although traffic is far superior to vanity metrics, traffic can be deceiving. It is dependent on the client’s location. If you have a customer in the United States, a site with 100k Indian visitors isn’t going to be as useful as a site with 50k visitors solely from the United States (unless they’re trying to grow to India or any other country, or are marketing their products and services abroad). Before contacting the site owner, find out where the traffic is coming from.
Many individuals are preoccupied with referring domains, both link builders and businesspeople. While a large number of referring domains (excellent domains, mind you) are beneficial, there’s no harm in obtaining another link from the same site using a different phrase. This is because a link from a certain site might occasionally, for whatever reason, rocket your keyword rating into the stratosphere. After one keyword placement on a site, a significant FTSE 250 business customer went from second SERP to first SERP (it was very niche, but still). When you find a link on a website that actually works, go back and utilize it again. It would be a mistake if you didn’t. At the end of the day, it’s not about having a high number of referring websites or backlinks; it’s about climbing the SERPs for the keywords you’ve chosen. That’s the only thing that matters.
Sure, if you can have a handful of them switched out, that’s fantastic. Speaking with webmasters and requesting them to change out links, on the other hand, is a time-consuming and tiresome operation. Particularly if the client (or you) doesn’t have any better stuff to connect to. This might take a long time if the profile is large. Instead, obtain links from higher-quality websites. That’s all there is to it. Get links from better, or even the same, websites if they have some good links from good quality homeware websites. Don’t be fooled into sniping theirs when you may be better off investing work into your own material and new links.
Spending an Excessive Amount of Time Linking To Your Links
If you obtain a link on a website and other links that lead to the material on which you have a link, the page rank of the article will rise, and the piece will become more authoritative, boosting link power. You are, however, obtaining excellent (hopefully) connections to someone else’s website by doing so. Sure, it’s a successful strategy, but in my experience, you’d be better off simply creating more links to your website over time. Unless you’re in a situation where you know it’s the proper thing to do.
Before you break the rules, be sure you understand them.
There are typically regulations in every job. Rules are broken all the time, sometimes to the harm of the person violating them, and sometimes to the benefit of the person breaking them. The secret isn’t violating regulations anytime you feel like it; it’s finding the right time to do so when you’re convinced it’ll work in the particular scenario you’re in. For example, I was establishing connections for a FinTech firm that wanted to “bloom on the scene.”
Normally, you can’t construct too many linkages (see below) with fresh start-ups because it wouldn’t make sense. The CEO, on the other hand, had received a small company award, which resulted in a significant amount of traffic and media coverage. So, we used certain phrases mentioning previous success to build more links than I normally would (breaking the rules). It was a huge success. The point is that if you understand the rules, you can break them in specific situations.
Creating an Excessive Number of Links
It depends on the nature of the firm, but if you’re a startup or haven’t been around long, throwing out a lot of links at once isn’t a good idea. A huge firm that has been around for a long time may accept a high number of links since it is sensible to do so.
Too many links for a fresh new firm are unnatural, so don’t do it.
Why would a bunch of webmasters connect to a startup that doesn’t have a ranking or presence? Knowing the proper quantity might be difficult, as it differs from one niche to the next, and you must also consider the startup’s or business’s unique conditions.
There is a variable in this situation. Local publications may publish about the new business opening if it’s a comprehensive local service. Local food bloggers, for example, may write about a new restaurant opening and provide a link to your website.
Be Strategically Dynamic
If you own several websites or businesses, copying what works for one in terms of link development may not work for the others. Even if they’re in the same industry.
Each project requires a fresh approach and thought process. You also don’t want to repeat the same actions month after month. Being proactive is excellent, but as you’re probably aware, websites don’t always react in the same way when it comes to SEO. On a reactive basis, you must modify as you go. Sure, starting with what you know works for a specific niche might be a good place to start.
However, you won’t be doing the best for your client’s website if you don’t consider the uniqueness of each particular firm and react to distinct motions month after month (or your own website).