The Channel Company

The Channel Company is a global media and marketing solutions provider focused on the IT channel, which includes value-added resellers, software partners, managed service providers, IT distributors, system integrators, and other industry professionals. The Channel Company, as a leader in the IT channel, works across multiple mediums, including in-person events, webcasts, print publications, research, and digital media, to support its member community in the following key areas: product and technology solutions; marketing and promotion; sales enablement, and market insights.

Each year, The Channel Company hosts many significant events that include some of the finest brains in the IT channel. The Channel Company’s XChange event series is one of their finest events. XChange takes place three times a year in different places across North America. XChange events are aimed at bringing together IT executives, vendors, buyers, and influencers to discuss technological solutions, top channel trends, and strategies to collaborate to better business results. Each event has IT Channel keynote speakers, breakout sessions, roundtable discussions, and special guest events.

The 2018 XChange Solution Provider event was held in Dallas, Texas, from April 30th to May 2nd. The two-day event featured a keynote address from Amazon Web Services VP and Channel Chief Terry Wise, as well as breakout sessions on topics such as building a compelling service portfolio, driving commerce through collaborative action, and constructing a high-velocity pricing model.

The Channel Company will also host the Midsize Enterprise Summit West in Dana Point, California, from August 28th to August 31st, 2018. The event will allow midsize IT leaders to network with colleagues, analyze medium-sized enterprise solution vendors, and delve further into the business difficulties they confront. The keynote speakers for this event will be Gavriella Schuster, General Manager of the Microsoft Partner Network Program, and Jennifer Adams, Chief Marketing Officer of ServiceNow. Executive strategy, operational excellence, security and storage, mobility and IoT, and cloud computing and analytics will all be covered in breakout sessions.

Throughout the year, the Channel Company also hosts numerous additional events, such as the IT Security Super Summit, the IT Channel Sales & Marketing Summit, and the Public Sector Solutions Summit. All The Channel Company events are designed to provide a platform for IT channel leaders to gather best practices and insights to help them become more successful.