Virtual Conferences Marketing & Technology

We help Cybersecurity vendors promote their cybersecurity conferences and events so we are always interested to read about event platforms that are launched as well as any type of virtual conference technology.

Here are two technologies that have interested us recently:

  • Tame Events
  • Qflow

Tame Events

Tame Events, or simply “Tame”. Tame is a virtual events platform that enables event organizers to create, promote, and host a fully branded experience for large-scale event attendees. This ensures that the experience never appears to be hosted by a third party, which is a benefit for both the event organizer and the attendees.

By 2021, the startup had grown four times (this followed 7x growth in 2020) and as a result, VF Ventures gave Tame Events a $5 million investment.

It seems that webinar lead generation is the main objective of this new service.

As an illustration, businesses can use Tame to host webinars while still using their logos. The platform also generates attendance and engagement reports that enable businesses to focus on potential leads during the webinar.

When it was first introduced on Product Hunt, the tool was listed as the fifth-best “Product of the Day” item.

What Does The Future Hold For Tame Events?

Webinars, conferences, and events are not brand-new. However, they continue to observe growth as a marketing channel, particularly among B2B businesses.

In fact, according to 59% of B2B marketers (up from 46% last year), webinar marketing has been incorporated into their overall marketing strategy.

Given that nearly 95% of B2B companies intend to use webinar marketing in the upcoming years, demand for webinar marketing platforms is anticipated to increase.

Qflow

Qflow is a platform for managing events, in particular, the platform provides a selection of check-in options for events.

Because they provide two tiers of solutions, Qflow is distinctive. An app created specifically for smaller events is one option. Their alternative solution is a white-label, enterprise-level platform for big events.

On the Google Play Store, the startup’s application has received over 50,000 downloads and has been used by over a thousand companies, including Google, L’Oreal, and TED, using Qflow’s solution.

What Does The Future Hold For Qflow ?

The demand for sophisticated event management software has been growing in recent years as the number of hybrid events has increased.

In addition, there is a growing need for rapid testing and confirmation of vaccines during events, which is contributing to the rise in demand for event technology.

Startups in the field of event technology that is currently on the cutting edge include CrowdPass, Airmeet, and Zuddl.

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